Community Manager's Blog

Brand Nation

by Polycom Employee & Community Manager polylily Polycom Employee & Community Manager ‎05-27-2011 06:17 PM - edited ‎05-27-2011 06:24 PM

brand1.jpgLast week, I attended the LiNC Conference sponsored by our community platform provider, Lithium.  Lithium put on a great show, inviting community industry experts to talk about social network and online communities.  I learned about the concept of "Brand Nation" - how community users and superfans shape or brand a community site...

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Are you a Online Social Butterfly?

by Polycom Employee & Community Manager polylily Polycom Employee & Community Manager ‎05-13-2011 11:02 AM - edited ‎05-27-2011 06:20 PM

group2.jpgIn today’s virtual world, people are connected via a mouse click.  Many folks love their online identities and enjoy staying active in the social network.  On the other hand, there are still many folks out there who are not familiar with social media and are not comfortable using communities to interact with others.  Which type are you?  How does one become socially active online? 

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