An organization’s most valuable asset is knowledge. Now more than ever before, organizations are aware of the importance of training to their success, and of the impact that training has on bottom-line performance. Charles Jennings, former Chief Learning Officer of Reuters stated that only 10% of knowledge is derived from formal learning, while 70% comes from on-the-job experience. That’s what we call ‘tacit knowledge.’ It’s the stuff you can’t find in manuals, the things you can only learn from decades on the job. Or is it?
It’s true that tacit knowledge is difficult to transfer to another person by means of writing it down or verbalizing it. That’s why apprenticeships, shadowing, and mentoring programs exist; they provide and effective (but time-consuming) means for passing this specialized knowledge from one employee to another. But given the fast-pace of business today, how many organizations can afford long learning curves?
Today, more and more organizations are embracing video as a means to collect, archive and protect tacit organizational knowledge. Here are my top 5 takeaways for how user-generated video content and video-based training creates a more effective and informed workforce:
Enable recording from your entire video network. It’s hard to predict where knowledge and expertise will come from, and many people are unaware of the knowledge they possess or how it can be valuable to others. It’s important to create a knowledge sharing culture by encouraging informal best practice sharing, user-generated content, and mobile videos that can reduce learning curves and foster innovation. Leveraging existing video conferencing endpoints or familiar desktop tools is a cost-effective way to achieve this objective.
Standardize processes (like how videos are organized) across the organization. It’s important to allow managers to approve submitted video content, apply metadata to enable users to search for specific tutorials, and file videos in the appropriate archive section through simple push-button workflows. Organizations need to invest in the right tools to manage a growing content library with rules and logic.
Formal training and tacit learning are two-sides of the same coin. They shouldn’t be treated as separate initiatives when it comes to video. Having a single video repository for both formal training and informal tutorials increases the likelihood that content will be found and consumed because it eliminates silos.
Mobility provides information in the right place at the right time. If a field service rep is performing a maintenance procedure, it’s much more convenient to view the tutorial right in front of the equipment, rather than back at a desk. In a BYOD world, organizations can now provide complete, secure mobile access to their entire video content library from iPads and other devices.
Regardless of topic, keep videos short and sweet. It’s astonishing how much can be covered in 3 minutes. Videos may range from “field video” segments that demonstrate best practices for maintaining equipment to tutorials on how to file expense reports, to “pre-job briefs,” or primers that prepare a worker for a complex task. It’s better to have numerous video segments, rather than one long video, because it’s easier to consume.
For more information as to how Polycom’s Video Content Management Solutions help training applications, watch this video and tell me what you think!
In April 2009 I started "I’m a UC Blog." A year later I was awarded Microsoft Most Valuable Professional for Communications Server (now Lync), I contribute to Microsoft TechNet articles on Next Hop, co-manage the Microsoft Unified Communications User Group London and the Silicon Valley Lync User Group, and speak at technology events. My working week is spent in engineering at Polycom, focussing on the development of the Microsoft product portfolio that encompasses voice/video products and collaboration solutions. Prior to joining Polycom, I spent 15 years+ in IT Management
Healthcare, Education & Government Director - EMEA
I'm part of the global Industry Solutions team at Polycom, working in healthcare, education and government. I've been in the industry for nearly twenty years, and have spent the last ten helping healthcare organisations realise the benefit of the Polycom platform for better results.
Story teller and technology enthusiast. Loves the nuts and bolts of how a technology works. Enjoys hearing - and re-telling - anecdotes of how video is fundamentally improving collaboration, efficiency and productivity across all industries. Native of New England who loves lobster, his family and the Red Sox.
An evangelist for technology used in music and entertainment. I enjoy being able to bring people together be it a band with their fans to colleagues discussing a big project. I have faced the many challenges of bringing higher quality video to TV and movie productions and live events. A Chicago native and living in Austin, Texas since 1997, you will find me with a camera and recorder capturing and streaming almost any sort of event in Austin. I have traveled all over the world, but my favorite location is anywhere with a nice beach, my wife Carol next to me and a boat drink in hand!
I have traveled all over the world, but my favorite location is anywhere with a nice beach, my wife Carol next to me and a boat drink in hand!
Expert in content, collaboration and media, with over a decade of industry experience ranging from HP to ITV in London. MBA from Emory University; BA in Journalism from UGA. Traveled to 40 countries on 5 continents.
Over 15 years of experience in technical solution sales for commercial, education, and government. Specializing in networking technologies and unified collaboration. Chad has been with Polycom for over four years supporting channel partners.
Christine is on the Solutions Marketing Team at Polycom. She is responsible for the SoundPoint IP, VVX and UC Software solutions. Christine launches and generates the creative and strategic marketing plans to drive revenue and profitability growth for these VoIP hardware and software product lines. She is the subject matter expert of these products and related technologies. Christine supports all Polycom Sales, Polycom VARs, Service Providers and Channel Partners.
Dr. Deborah A. Jeffries. How do I help people pursue health and happiness? My background: Patient Care, Collaborative Video for Healthcare, Physics, Engineering, Lecturer. Goal: Enable innovative programs that support better patient access, experience, and outcomes with cost effective systems. One answer: Blogging to share ideas and visions. Although the views and comments are mine, I hope they will help others, and perhaps bring a smile to someone’s face now and then.
Elaine Shuck has earned a global reputation for melding unified communications to support educational achievement. Elaine knows the hard constraints facing today’s educators while recognizing the high expectations of digitally connected students. She has designed and implemented programs that not only stretch scarce dollars but also inspire students as they collaborate with renowned thought-leaders. An authority on social media, collaborative learning, and the use of best practices in distance learning, Elaine works with a host of educational groups and is president-elect for USDLA.
Internal communications professional and corporate journalist by day; mom, wife, gluten free baker and traveling enthusiast by night. Bay-Area-raised and now living in and loving the Denver area. All views expressed are my own.
A Polycom Fellow and co-founder, engineer, writer and pianist. He’s had a strong interest in human audio and visual communications for many years, spanning broadcast, business and vertical applications. www.jeffreyrodman.com
I am a Services Portfolio Manager for Microsoft Unified Communications Professional Services. I work closely with internal Polycom teams and customers to develop Professional Services around Microsoft Lync Deployment to enable our customers to have great experiences and be successful when they use Polycom video, collaboration, and voice products within their Microsoft Lync Solution. These services enable customers to quickly do a Voice Proof of Concept with VVX endpoints, upgrade Lync infrastructure so they may get started with CX8000 Conferencing, or implement Lync Dial-In Conferencing to support RealPresence Platform integration with RealConnect. I love to fish along the Northeast coast and beyond! My dream is to be on the TV Show “Wicked Tuna”!
Jeff is a Polycom Solutions Architect focused on helping customers integrate Polycom video conferencing solutions and UC endpoints with Microsoft OCS and Lync environments. His pubic contributions include TechNet forum participation and moderation, writing technical blog articles and white papers, presenting on UC topics to virtual users groups online, and representing Microsoft at TechEd and other public conferences.
With nearly 15 years of experience in the video-based collaboration market, I’m passionate about helping customers enjoy the full potential of technology solutions. At Polycom, I’ve focused on marketing immersive telepresence, vertical and voice solutions, and currently concentrate my energy on our advanced services offerings.
A multifaceted communications strategist with over 10 years’ experience developing and executing measurable marketing and communication programs for global corporations. Please contact me if you have questions about The Partner View and to suggest topics for our experts. EMAIL email@example.com
Senior Director, Global Channel Strategy & Programs
Channel strategy and programs leader with over 20 years experience in the video collaboration and telecommunication industries. A passion for designing program concepts and leading cross-functional teams through strategic planning, design and implementation. All views expressed are my own.
Laura has more than 14 years of experience in marketing and product management roles in the video conferencing industry. She holds a double degree in International Business and Management from the University of Texas at Austin and currently resides in Austin. An avid runner, she also serves as the Charity Team Polycom Race Lead.
Bay Area-based Corporate Communications Specialist at Polycom. Social enthusiast with experience in building communities with a focus on brand and customers. Passionate about coworking and collaboration!
Marci Powell is Global Director for Education at Polycom and Chair Emerita and Past President of the United States Distance Learning Association (USDLA). Powell is a classroom teacher, administrator, and industry expert in the field of educational technology with extensive experience in applications related to lifelong learning and innovation.
She serves as an advisor to public and private sectors in the Americas, Europe, Middle East, and Asia Pacific sharing global best practices and trends in education as a fellow educator and futurist.
Her articles on distance learning have appeared in publications such as USA Today and has been quoted in numerous publications such as Financial Times, University Business Magazine, and Auckland Herald.
Marketing Specialist at Polycom with a focus on demand generation through great content and even better data. Social media enthusiast and digital marketing expert in training. Also a huge hockey fan born and raised in San Jose.
Global Director of Government Solutions Market Development
Alphonzo ("Zo") Albright. My goal: marry IT & Business! I have extensive background (24+) years driving Government performance. Former CIO and Deputy Commissioner Office of Administration and Intelligence NYC Government. As Global Director for Government Solutions, I work with partners in the creation of safe, tangible, cost saving solutions that embrace innovative video technologies to better support Justice Services, Public Safety and Citizen Services, and more. Alumnus of Harvard University, John F. Kennedy School of Government; Lincoln University, PA.
With 25+ years in the Unified Communications industry, I’ve had responsibilities in Product Marketing, Product Management, and Service Operations. My current Marketing role at Polycom is focused on Polycom’s Microsoft solutions and Technology Partners with “Polycom Ready” solutions. Outside of work, I enjoy hiking, music production, blogging, and attending technology related meetups in and around Silicon Valley.
I specialize in helping organizations find ways to improve communication and collaboration. Not just with technology, but also with the plans, policies and procedures to make collaboration effective and show strong ROI.
Over 25 years of experience in AV industry specializing in professional video, audio, automation and communication technologies. Randy has been at Polycom four years as Director, AV Integrator Business Development.
Sr. Dir. of Solutions Marketing, Polycom Services Worldwide
Services are a critical component of customer success, and Polycom and our partners offer a full portfolio of support, managed, and advanced services to help increase the value of Polycom solutions at every step in the buyer’s journey. Roger has held leadership positions in product management and solutions marketing at Polycom and has enjoyed a long and distinguished career in the communications industry. He has a B.S. degree from the University of San Francisco and currently resides in Austin, Texas.
Ron Emerson, RN BSN. He is a former member of the board of Directors for the American Telemedicine Association and Chair of the Industry Council. He has more than 17-years experience in the healthcare industry. He is recognised as a thought leader in Telehealth, having developed a variety of innovative video-based clinical, medical education and social service applications, and consulted on telehealth deployments worldwide. He also held the position of Executive Director for a large telemedicine operation in the United States, where he was responsible for the efficient provision of services to 350 sites. Mr. Emerson was the recipient of the 2010 American Telemedicine Association Industry Council Award for his leadership in the advancement of Telehealth.
EMEA Communications Leader - With 16 years experience in B2B2C communications, I lead the charge on PR, Social Media, Customer Marketing and Analyst Relations in EMEA. Passionate about technology and how it can change your life. Mummy to Lucy. Views and comments are mine.
Corporate Communications professional with Polycom’s Internal and Corporate communications team. Experience and expertise in social media, public relations, writing and internal communications. Passionate about social media, sports and travel.
I joined Polycom in Q4 2011 and manage the Microsoft business as the Executive Director of the Microsoft Alliance. Having spent 16+ years previous to my Polycom role, at Microsoft, I know my way around Redmond reasonably well. My last 5 years I was responsible for building the Lync field sales organization so I’ve got a lot of familiarity with the product and their go-to-market strategies and tactics. I’m super passionate about the UC space and believe that video communication and collaboration will fundamentally transform the way we work and how business gets done. That’s why I came to Polycom – to participate in delivering on that vision. I’m married, have 2 adult children and enjoy golf, hunting, fishing and boating in my spare time.
VP of Marketing for Polycom EMEA responsible for the marketing strategy and execution in the region. 18 years experience on leadership, marketing, strategy, product management and business development in the unified communications and collaboration industry.
In my spare time I have a love riding motorcycles on race tracks, collecting classic bikes, cycling and of course spending time with my wife and 3 daughters!!
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