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According to the “Global View: Business Video Conferencing Usage and Trends” survey of more than 1,200 business decision makers, conducted by Redshift Research and commissioned by Polycom, video conferencing is an essential tool helping improve team collaboration and closing the physical and cultural gap between colleagues doing business across distances.


The survey indicated that over three quarters of decision-maker respondents (76 percent) are now using video conferencing at work with 56 percent of video users taking part in video calls at least once a week.  The survey also found that in Brazil, India and Singapore that number jumps up significantly, as more than two-thirds of respondents in those countries use video conferencing at least once a week.  In addition, the survey also revealed that 83 percent of respondents, and almost 90 percent of those in their 20s and 30s, use consumer video conferencing solutions at home today, and almost half of all respondents use video conferencing at home at least once a week.


In a recent press release that Polycom has published, there are some interesting information:


What one country finds distracting, another doesn’t mind

The Polycom survey shed light on different opinions between users of video collaboration in various countries, where one activity may be distracting in one country but accepted in another.


  • Appearance matters (sort of).  When asked if people not wearing business attire was a distraction, respondents from India, Singapore and Poland topped the list (30, 26 and 21 percent, respectively), and on the other end of the spectrum, 13 percent or fewer of respondents in the UK, France, Russia and The Netherlands find attire to be a distraction.
  • APAC sees video as critical tool for global business.  In the Asia-Pacific (APAC) region, international communications (between colleagues in different countries) ranked as the most important use of video conferencing (65 percent), versus 57 percent for inter-country communications.
  • Close the deal. India leads the way in using video conferencing for new business with 60 percent of respondents saying they use or would use video conferencing for new business, followed by Russia and Brazil at 49 and 44 percent, respectively.  Across the globe, 38 percent of respondents use video, or would use video, for new business.
  • See me, hire me.  The U.S. leads the way in leveraging video conferencing for recruitment and hiring, as 32 percent of video respondents said they use or would use video for this purpose, followed by APAC at 28 percent. 
  • Flexible working.  In the Europe, Middle-East and Africa (EMEA) region, respondents were mostly using video conferencing to empower flexible working environments, which was cited as the second highest reason for using the technology, after “connecting with colleagues across the country.”

Occupational variations:

As access to video conferencing increases to virtually all employees with a mobile device or laptop, the survey found that video users in various business functions within organizations use video to defy distance in slightly differing ways:


  • CEOs and founders rated flexible working and inter- office/local meetings (50 percent each) as their top reasons they use or would use video conferencing, followed by international meetings (46 percent), new business/sales and company/department meetings (39 percent each).  
  • During an average week, the marketing function uses video collaboration the most frequently (64 percent use video at least weekly) in an organization, followed by IT/engineering and facilities (62 percent use video at least weekly).  However, when it comes to daily usage of video at work, the HR function is the power user (32 percent indicate they use video conferencing daily), followed by sales executives (28 percent indicate they use video conferencing daily).
  • The IT/engineering and manufacturing/supply chain functions are most likely to use video collaboration for international meetings, with 61 and 58 percent of respondents, respectively, saying they use or would use video to collaborate face to face with colleagues internationally. In fact, according to the survey results, these are the two job functions that use video collaboration more for international meetings than local, in-country video meetings.

All respondents, regardless of role, predominantly used video conferencing for inter-office meetings, followed by international inter-office meetings. Overwhelmingly, respondents said it is important to try and understand different country cultures when meeting using video conferencing (97 percent) and 89 percent of respondents called for etiquette rules to be established to help them better use video conferencing for business.


To help business better navigate these differences and drive more effective use of video conferencing, Polycom is launching Polycom’s Guide to Collaborating Across Borders, an insightful new guide designed to help readers understand the nuances of doing business across the globe.  This guide is one of several new resources for business leaders across almost every enterprise function – from IT to HR to the C-suite – to learn how video conferencing can help them defy distance and achieve their goals more quickly and efficiently.  Learn about how people and businesses use video to defy distance around the world.







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