An organization’s most valuable asset is knowledge. Keeping that knowledge shared securely with the correct, authenticated audiences, and configured for your network is the job of RealPresence Media Manager.
An Enterprise Video Content Management tool like Media Manager is very different from Online Video Providers like YouTube or BrightCove. How are they different and what are the appropriate uses for each?
RealPresence Media Manager
Online Video Provider (YouTube, BrightCove)
Videos for authenticated audiences, like specific (or all) employees, students, or other group members. Designed to share knowledge or information via LAN or WAN
Videos for unknown audiences. Share with as many eyeballs as possible. Designed to sell ad space. Video Content is secondary. Always over the public internet
Can be a live event, on-demand event or both. Can be training/education, corporate communications, etc.
Programming is either video advertising or entertainment.
Either programming to everyone (town hall address) or to specific groups/teams,
Audience is random visitors, customers, prospects, analysts etc.
Full records of who saw what, when, and for how long.
Count of how many viewers
YouTube does a good job hosting videos of cats and other marketing videos. YouTube's goal is to get enough eyeballs watching videos to fund the ads to enable that content to be played anywhere on the internet.
However, if you want to create and share information internally that's either live or on demand, YouTube is exactly the wrong tool. Why? The difference starts with the architecture of your corporate network.
Most corporate networks have the most network capacity within each site, with smaller links between sites and then on to the public internet. That's why things like file servers live in a data center or perhaps in each large site. It's a way of keeping the data nearest the people who are using it. All YouTube traffic (both content and ads) goes from the LAN out the internet. When you start deploying at scale, you end up with a bottleneck where requested video traffic comes back into your network and slows traffic for all users. (Plus now you're showing advertisments to your busy employees).
From a network perspective, this architecture actually looks like a denial of service (DOS) attack-- multiple people are making small requests for very big video files. Like automotive traffic converging near a stadium parking lot before a football game, there's much more traffic entering your corporate network than your normal data traffic.
In addition to the internal network problem, there's one that's just as critical -- privacy & access controls.
For example, if you're working on a software development project, you may want to record a team project meeting. Alternately, you may want to record your HR department's annual benefits enrollment message. Or the CEO might want to brief the entire organization on financial results, streaming it live and taking questions!
A proper Enterprise Video Content Management system can not only integrate with your branding, your corporate directory and is designed to work within your network topology. It also provides the appropriate permissions so that only people who've been authorized to view a specific piece of content can actually see that content. And it does it without over taxing the network. Minimizing the network choke points. If the network supports Multicast, that's like a HOV lane for video -- people can carpool in the same video stream and reduce overall network traffic. Multicast is never available from YouTube.
Additionally, in an enterprise, you want to know who watched something and not just how many people. For example, if you want to train a team on how to develop secure computer programs or learn about the newest products, just knowing that 28 people attended the training isn't as helpful as knowing which three people on the team still haven't attended yet.
Ready to learn more about Polycom's RealPresence Media Manager? Take a peek at some of our sample sites to see examples of customized look and feel to match organizations like Enterprises, Universities, or Hospitals