Recently Jim Kruger, Polycom’s CMO sat down with Moneyball for Marketing a popular podcast hosted by Glenn Gow, CEO of Crimson Marketing to discuss demand generation. This podcast has quickly become a popular platform where thought leaders discuss marketing trends, best practices, the latest advancements in marketing technology and more. Kruger discussed recent initiatives including Polycom’s comprehensive demand generation program that led to 400 published articles, 2 million social impressions, 40,000 marketing responses and ultimately significant pipeline growth.
Earlier this year, Polycom took home a highly coveted Sirius Decisions 2014 Return on Integration (ROI) Award. ROI Award onorees successfully utilized a three pronged strategy for sales, marketing and product alignment.