Peggy Crespin leads an outstanding channel and business development team. With her team, Peggy helped grow revenue with key Polycom channel partners in her region by 14 percent year over year. She helped increased both sales and technical competency within Polycom’s partner community, and accelerated pipeline growth with marketing initiatives, demand generation programs, and strategic account planning. Peggy’s efforts paid off as she successfully improved alignment between Polycom’s channel partners and sales organization in 2014. She was recognized by CRN magazine as a 2015 Women of the Channel honoree. We recently caught up with Peggy to get her take on channel mavens in the IT channel and the wider tech industry.
Who inspires you?
Peggy: I admire Sheryl Sandberg, Chief Operating Officer of Facebook. Sheryl continues to find ways to evolve her company to meet customers’ ever changing needs, she’s not afraid of controversy, she takes risks, and she hates the word “bossy”.
What is your “go to” professional development resource, that you would recommend to women in tech.
Peggy:I love the Don’t Sweat the Small Stuff series by Richard Carlson, and especially Don’t Sweat the Small Stuff… At Work, it’s a light read that really puts things into perspective when it comes to dealing with stressful situations at work.
What advice can you share with other women in the IT channel/technology industry?
Build your brand! If you are new to technology, build your brand early. If you have been in technology for a while, continue to build and refresh your brand based on the experiences you accumulate. Find a mentor – someone who believes in you and can guide you through the challenges and help celebrate your success. Stay true to yourself, trust your gut instincts, and remember that integrity in business is key.