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Guest Contributor: Shannon Graham, Senior Alliances Marketing Manager

 

Gurdeep Singh Pall, head of Microsoft’s Lync/Skype Engineering & Operations team kicked of the Microsoft Lync 2014 Conference recently held in Las Vegas, Nevada. Mr. Pall recapped the Microsoft Lync journey, which started in 2007 with the company’s vision for unified communications. Through strategic partnerships with collaboration technology innovators like Polycom, Microsoft has disrupted the space and reinvented the way people think about unified communications today. He also talked about how unified communications has become “UNIVERSAL communications,” reaching into virtually every business and every home, as evidenced by Lync’s 36 straight quarters of double digit growth.Lync Conference 2014 General.jpg

 

Microsoft Lync is a US $1B+ business that has enjoyed 38 quarters of double digit growth. From Polycom’s perspective, the top three takeaways from the conference for channel leaders: interest around video enabling Lync enterprise environments is increasing, migration to Lync enterprise voice will likely continue, and now more than ever enterprise customers need trusted advisors with expertise in Lync environments.  

 

Succeeding in existing Lync accounts all comes down to speaking the language of the customer, maximizing interoperability and leveraging market expertise.  For more insight and potential implications, the “Total Economic Impact Of Polycom Voice Solutions For Microsoft Lync” study captures how one organization with 24,000 Polycom voice devices and Lync enterprise voice achieved a 98% risk-adjusted ROI and a payback period of 21 months.

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