There are a fair amount of skeptics in the IT channel community, but if you need proof consider this: back in 2012 a study by the Aberdeen Group showed that 79 percent of salespeople who incorporate social media into their sales process made quota compared to the industry average of 43 percent. Imagine how much social can help sales people today!
This process of identifying and nurturing prospects or customers on social is often referred to as social selling. Social selling typically consists of:
Jeff Hoffman author, sales executive and social selling expert said it best: “Social media’s strength for businesses has always been in its ability to scale personal interactions.…social gives sales reps that are hungry for touch-points with their prospects and leads a way to connect and further the relationship without much added financial cost.” So if you’re not using social, now is the time to get started and we can help! Here are three quick tips:
None of this is particularly hard, but social selling takes time. For resellers, solution providers, distributors and service providers that find social selling challenging we recommend relying on your strategic partnerships for support. In fact at Polycom we see social media as powerful intersection point that allows us to actively engage and listen to the needs of the marketplace. Polycom’s Social Enablement program provides free content and resources specifically curated for Polycom partners. The program helps partners with established social programs and or builds on their current social selling efforts.
Want more information about the program? Contact us at social@polycom.com or visit PartnerConnect.
Click on these links to follow us on Twitter, Facebook, LinkedIn, Google+, and YouTube.
Helpful Resources:
Social Media 101: What is the ROI?
Say Goodbye to the Cold Call: Social Media 101
LinkedIn Social Selling Impact (Aberdeen 2013 Report)
Source:
Social Selling Infographic by InsideView
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