In a competitive retail market, Oak Lawn Marketing, a leading branding and media company connecting customers through its consumer brand, Shop Japan, is always looking for a competitive edge. Oak Lawn Marketing's vision of "Enriching Lifestyles Worldwide" applies not only to customers, product partners and shareholders (NTT Docomo Group), but to also their employees and society as a whole.
Realising that its legacy video conference system could no longer keep up with the company's growing need for an immediate connection, Oak Lawn Marketing looked to collaboration to improve its competitive edge. With offices and call centres spread throughout Japan, employees depend on high-definition voice and video and Microsoft Lync to collaborate across islands and overseas.
Leveraging Polycom and Microsoft’s strong partnership, the organisation can now communicate easier in real-time and join the conversation from anywhere. "We were concerned there might be a reduction in business efficiency if email was the main form of communication," explains Akihisa Katsumata, deputy director of information technology of Oak Lawn Marketing. "We decided to bring together all of our internal lines with Microsoft Lync."
Their commitment to enriching the lifestyles of their customers worldwide by leveraging the latest in collaborative technology has earned them the title of Polycom Superhero.
Read about the successes Oak Lawn Marketing has achieved in our case study or watch the video case study.