In an article from the latest rAVe ProAV newsletter, Brad Grimes of InfoComm International raises the question of whether video conferencing really does result in reduced travel. Grimes makes a compelling argument that travel cost savings may not necessarily be one of the top business benefits of UC solutions.
Many of us in the industry have long argued that reduced travel is really just the tip of the value iceberg. But if saving on travel is not one of the top value propositions of video collaboration, then where does the value lie? Grimes suggests that “video conferencing and UC makes organizations more agile” – an important differentiator in the “ever-changing, fast moving (business) world” of today. I hope you enjoy the article.