So, you’ve invested in video collaboration. Now what? Is it delivering on its promise? Has it made a tangible contribution to the success of your business? Is it regularly being utilized by your staff? How do you even measure its effectiveness and determine whether it’s making a positive impact?
Or, if you’re considering a move to video collaboration, how can you best ensure you find a solution that works with your needs and delivers the design, deployment and ease of use to meet your business goals?
Analysis by Polycom suggests many organizations that switch to video collaboration don’t achieve the utilization or ROI they anticipated when they bought the solution. And according to the Technology Services Industry Association (TSIA, www.tsia.com) many technologies have become so complex that to maximize their benefits, engaging with a specialist with relevant expertise can be vital throughout the solution’s lifecycle - from the earliest planning stage through to ongoing operation.
In the case of video collaboration, this ongoing engagement will help you:
Why engage early?
When an organization is thinking about investing in video conferencing, it typically focuses on what it wants, not what it wants to do better. It also assumes that a solution with the right technical specifications will automatically be easy to use, well utilized, and deliver good ROI.
But what’s often missing from this process is any detailed conversation about the application of the technology, its specific use cases, implementation, and/or measurements of business success. It also fails to address the critical questions the organization really needs to answer, such as:
All of these are areas where early and ongoing engagement can deliver tangible business benefits, results, and added value throughout the solution cycle of planning, deployment and operation.
Why keep engaged?
Early engagement during the consideration and decision phases can help to address specification, assessment, integration and design challenges - by establishing clear goals, mutually understood expectations and definitions of success, increased transparency during design and readiness, and reduced downstream implementation issues - resulting in greater value.
To ensure successful design and deployment, you should therefore expect your video collaboration vendor to be actively engaged in:
Post-installation you should also expect proactive support in areas such as adoption, analytics, utilization, and potentially the complete outsourcing of ongoing operation. For example:
Video is rapidly evolving from a nice-to-have capability to one that is expected across the employee population. To find out more about how Polycom can partner with you to deliver on the promise of video collaboration, download our whitepaper ‘Why you should be demanding proactive vendor engagement throughout the technology cycle.’
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